Google Search Changed: The Good, the Bad, and the Ugly of AI Search

My friend Monique from @boxcarmarketing.com starts her blog post with “On May 20 Google announced its hostile takeover of the web.”

She goes on to provide an overview of where we are at with search today, with this final quote of what web publishing means today:

> For marketers and publishers, the challenge is not only how to be visible in AI search. It is how to remain recognizable, trusted, cited, and sought out in a world where AI systems increasingly sit between you and your audience.