Building an Organizational Collective Consciousness
jack on Twitter / X
https://t.co/jgZkBvYOPt— jack (@jack) March 31, 2026
his reads to me as the building of an organizational collective consciousness. The AI world model + intelligence layer reduces unnecessary friction that allows humans to focus on human things.
This effectively collapses the hierarchy into 3 roles: owners, doers, and coaches.
Jack gives historical examples of armies and organizations in industrial times. These are examples of efficiency and control in large, worldly systems.
The more interesting comparison (to me) here is the macro view: these are all examples of "profane" organizations. What we're talking about with this new type of org is more akin to a "sacred" organization.
This dichotomy of "sacred" vs "profane" was coined by sociologist Emile Durkheim. It was the basis for his theory of religious life and how/why people organize for collective goals.
Analogies to consider:
Indigenous tribes. Structure consists of small bands. Intelligence layer is shared lore, songs, rituals. Coordination happens through collective effervescence: rituals where the group feels like one mind. Friction disappears because the "model" is alive in everyone. Role examples: owners (respected hunter or healer), doers (everyone hunts, some have specialist skills), coaches (elders/shamans). Block parallel: AI world model is the living lore. Humans focus on the sacred aspects (intuition, ethics, ceremony).
Religious organizations. Structure and intelligence layer provided by sacred text/doctrine. Coordination happens through union with the divine. Intelligence (God) handles alignment, humans handle the edge (mystical experience, compassion, ethical calls). Role examples: owners (brothers), doers (monks/nuns), coaches (abbot/senior monk). Block parallel is nearly exact: replace human hierarchy with a higher intelligence so people can focus on what matters in their daily lives.
You can also make parallels to things like modern intentional communities (sweat lodges, Burning Man) or social movements (Standing Rock, social justice movements) but those fall apart quicker.
My "yes, and" takeaway: Jack's piece shows how profane hierarchies were invented for coordination under old constraints. Sacred human groups have always reached for something "higher" like a collective intelligence or living model to free people for higher purposes. In this case: the human edge where real life and spirit happen.
This can almost be viewed as an experiment in giving a secular company the coordination power that tribes and faiths achieve through shared spirituality, lore, and ritual.
It raises the question: if AI becomes (or enables) the new "sacred text" or collective conscience, does the company start feeling more like a purposeful human community and less like a machine?
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