Fusion Web Clinic

While I was the Creative Specialist for Therapy Brands (Fusion Web Clinic), I revitalized their brand image and began making all their marketing collateral look professional. At the beginning of 2019, I began leading most of the company's marketing efforts.

In the following case study, you'll find breakdowns and explanations of some of the major projects I completed. For a closer look at one of the marketing campaigns I directed, check out the Assisted Billing case study.

Logo Refresh

When I first began working at Fusion, there was a lot of work to be done to create a consistent and effective brand image. The existing visual style was very outdated and had serious issues.

In an ideal world, I would have liked to start from scratch and build a totally new image for the company. However, after understanding where the company was at, I realized that it would be unwise to completely throw out the existing branding.

They had already established a positive reputation and people were very familiar with the name and logo. Because of this, I decided to start by doing a refresh rather than a rebrand.

Branding Resources

I equipped our team members to be able to accurately use our brand image on their own by providing them with training, resources, and tools. I knew if we wanted to build and maintain a strong brand, it would have to be a team effort.

Visual Style Guide

Visual Style Cheat Sheet (Web-page)

Microsoft Office Templates

To better equip our entire staff to be effective representatives of the brand, I created custom Microsoft Office templates for presentations and documents.

Additionally, I provided hands-on training to the team to make sure they all felt competent using the resources.