~15 min, ~4:30–4:45

• What is atmospheric publishing?
  1. Of and on the internet + open + meaningfully social
  2. (We can workshop more nuanced definition together!)
• Pre-history
  1. RSS, Google Reader, etc.
  2. WordPress, Ghost, etc.
  3. Substack; the rise of newsletters
• WhiteWind
  1. Pioneers; one of the first non-Bluesky lexicons
  2. Limited: MD only, no drafts, no publications, no styling
  3. No longer active, but tons of credit to them!
• Leaflet
  1. Started as a docs app, super minimal + shareable
  2. Last year added social publishing with atproto
  3. Evolved to add things like Reader + looseleaf publishing
• …and many more!
  1. Late 2025–now, amazing proliferation of publishing tools
  2. Pckt (cute blogging), Offprint (newsletters; in alpha), Greengale, Weaver, Blento and more…
• Standard Site (standard.site)
  1. Launched Jan 2026, initial collab btw Leaflet, Pckt, Offprint
  2. Shared meta-standard with lexicons for publications, documents, and subscriptions
  3. Leading to a rapid adoption in a broader ecosystem, becoming a schelling point for atmospheric publishing!

~15 min, ~4:45–5:00

• If this is indeed the year of atmospheric publishing…
  1. What does that mean? How does it inform what we do next?
• Lenses for atmospheric publishing
  1. Publishing is ubiquitous
     1. Everyone is a publisher!
     2. How can we make publishing more powerful + personal?
  2. Publishing is expressive
     1. Show who you are and what you do
     2. Find like-minded people (twitter as tuning fork; blog post as search query)
     3. How can we make it easier to do more together?
  3. Publishing is political
     1. It's subversive, it's about infrastructure for change…
     2. How can we keep the social web free and open and antifragile?
  4. Publishing is coordination
     1. A way to harness group energy…
     2. How can we not just reach people but help them do meaningful things together?
• The power of shared standards
  1. Standards create simple ways for ecosystems to align
     1. Like cross-platform listings and discovery (initial focus)
     2. Cross-compatibility in Leaflet and Pckt readers for example
     3. Or different takes on search tools
     4. Or ways to publish existing sites e.g. via Sequoia / WP
  2. Standards create edges from which to expand + experiment
     1. standard.site is intentionally simple; lots of things we're already seeing interest in adding!
     2. Author / attribution, languages, social things like comments and recommendations, content
     3. Content too; see proposed atproto markdown lexicon
     4. We'll get into this more shortly!
  3. Beyond RSS…
     1. From one-way to two-way relationships; social not tacked on but baked into the core
  4. Atmosphere to blogosphere…
     1. Bridging from atproto to the entire internet; integrations with existing platforms
• Shifting the prevailing winds for internet publishing
  1. How does publishing work on the internet now? Dominant models: content and social context separate / fragmented
  2. We start by tinkering on the margins; we aim to shift the entire ecosystem, build the new model
  3. Key thing: make the business case for creators / publishers
     1. What do publishers need to make atmospheric publishing a no brainer?
     2. Clear path to reaching and growing audience, engaging them in meaningful ways, making more money…
     3. This means better experience for publishers as well as for readers, helping both sides connect and do more together, build positive feedback loops, etc.
  4. We can support publishers at all scales
     1. From dead simple ways to start a personal blog, to atmospheric publishing at scale
     2. Build on shared standards and support bespoke personal things, in the same ecosystem, that's the magic!

~15 mins, ~5:00–5:15 (a handful of 2-min demos)

What are you making / exploring? What do you need feedback on?

I'll add to this list as folks indicate interest :)

• Leaflet (Brendan/Jared/Celine)
• Pckt (Brooke)
• Offprint (Miguel) — maybe? (remote)
• Weaver (Orual) — maybe?

~75 min, ~5:15–6:30pm

• Okay, we've set the stage, now: what's next?
  1. Goal: generate some concrete ideas we can work on
  2. From action items for improving standard.site, to potential prototypes, to ecosystem calls to action…
  3. We can (you guessed it!) publish the results :)
• Standard Site missing pieces
  1. Data like author / attribution
  2. Social primitives like comments and recommendations
• Structures for social activity
  1. Personal sites and web rings? (see: Octothorpe protocol)
  2. Group publishing / collaboration
  3. Niche community infra / tools
• Reader tools
  1. Feeds and discovery
  2. Recommendations / social sharing
  3. Other unique atmospheric social experiences
• Business needs
  1. Monetization
  2. Analytics
  3. Notification channels
• New interfaces
  1. Browsers, embeds, etc.
• Workshop structure
  1. Depending on who's in the room, we could jam together and pick a few things to discuss further…or maybe…
  2. We could split up into a few smaller breakout groups then share back at the end!
  3. Or something else TBD!