While product strategy starts with focus, it then depends on insights. And insights come from study and thought. These insights come from analyzing the data and from learning from our customers. The insights might pertain to the dynamics of our business, our capabilities, new enabling technologies, the competitive landscape, how the market is evolving, or...
hile product strategy starts with focus, it then depends on insights. And insights come from study and thought. These insights come from analyzing the data and from learning from our customers. The insights might pertain to the dynamics of our business, our capabilities, new enabling technologies, the competitive landscape, how the market is evolving, or our customers.
— EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) by Marty Cagan
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