Any enterprise, whether a company, society, nation, church, social venture, school, hospital, military unit, orchestra, team, or any other human organization, faces a constant struggle to find the balance between continuity and change. No human enterprise can succeed at the highest levels without consistency; if you bring no coherent unifying concept and disciplined methodology to your endeavors, you’ll be whipsawed by changes in your environment and cede your fate to forces outside your control. Equally true, however, no human enterprise can succeed at the highest levels without productive evolution.

— Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All (Good to Great Book 5) by Jim Collins, Morten T. Hansen