Der Rio 2016™ Font
Each letter expresses a characteristic of the Rio 2016™ Games, its people and the city. The letters are written in single continuous strokes, with fast and fluid motions, suggesting the movements of…
ach letter expresses a characteristic of the Rio 2016™ Games, its people and the city. The letters are written in single continuous strokes, with fast and fluid motions, suggesting the movements of the athletes in action. The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand.
Zitat und Screenshot von der Seite http://rio2016.com/en/the-games/rio2016font
Sehr gelungen, und überhaupt kein Vergleich zur, vorsichtig ausgedrückt: gewagten Schrift der diesjährigen Olympischen Spiele in London.
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