We’re behind enemy lines now. Big tech. Algorithmic …

We’re behind enemy lines now.

Big tech. Algorithmic feeds. Scrolling culture. Newsletters. Inboxes. Synthetic sludge.

If we want the signal to travel, we have to be willing to disrupt the pattern wherever people already are.

The Monk still wants everything to be pristine. He remembers the old web, where people came to your site, bookmarked it, subscribed to it by choice, and came back every day to see what new thing you posted.

Part of him still believes that if the hearth is warm enough, people will find their way back to it.

But the habits have changed.

Readers and creators have been trained to scroll instead of click. They wait for the feed to tell them what they should read.

There are still remnants of the old web if you search with the right kind of eyes. But there’s no denying the dominant behaviour has shifted. The blog can’t only be a destination anymore. “If you build it, they will come” is no longer valid.

The Monk, if he wishes to survive, will have to adopt the guerrilla mindset.

Move fast. Strike hard. Finish up rapidly.