PageRank
ageRank is the first algorithm used by Google Search to rank the importance of web pages, named after web pages & Google Co-Founder Larry Page.
It works by counting the quantity and quality of links to a page to determine a rough estimate of how important the website is1. The underlying assumption is that more important websites are likely to receive more links from other websites.
This is a link analysis algorithm, meaning it evaluates the relationship between links.
Footnotes
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Sullivan, Danny. “What Is Google PageRank? A Guide For Searchers & Webmasters.” Search Engine Land, 26 Apr. 2007, https://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068. ↩
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