How We Built Bluvy Tube
Sep 3, 2026atprotofrench
The Future of the Bluvy Ecosystem
Aug 21, 20262
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When we started working on Bluvy Tube, one of the first questions we had to answer was surprisingly simple: what does a video platform actually need to own? The obvious answer would be the videos themselves. That is how most people think about a video platform: users upload a file, the platform stores it, processes it, delivers it, and everything happens inside the same infrastructure. Bluvy Tube takes a different approach.
Bluvy started with a simple idea: to build modern digital services that put privacy, security, and user control at the center. Today, this vision is mainly taking shape through Bluvy Messenger, our messaging application built around the AT Protocol and the MLS (Messaging Layer Security) standard for end-to-end encryption. But we want to go further.