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Business Strategy

Articles and publications tagged Business Strategy across the Atmosphere.

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Ian Servin
Ian ServinJan 27, 2022
How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing...
Business StrategyContent Marketing
Ian Servin
Ian ServinAug 27, 2019
Why your video team needs Retrospectives (and how to run them)
To start, a quick disclaimer. Retrospectives are an Agile thing and while I've worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big...
Business StrategyContent Marketing
Ian Servin
Ian ServinOct 1, 2018
Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don't think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That's no...
Business StrategyContent Marketing
Ian Servin
Ian ServinMay 1, 2018
The Double Your Freelancing Podcast: Onboarding and Roadmapping Tailored Around Video
Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. See the full show notes at doubleyourfreelancing.com
Business StrategyContent Marketing
Ian Servin
Ian ServinApr 8, 2018
FAQ: How we built our own server for shared storage on the (relatively) cheap
An excerpt from a post on the Videostrategy.org blog: Earlier this year I set up our own server as a shared storage testbed. Since we got it up and running, I've been asked a lot of questions about it so I put together this quick guide that covers just about everything about it from the...
Business Strategyworkflow
Ian Servin
Ian ServinMar 15, 2018
How to build a yearly video marketing budget
An excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I'm going to run through my own template to provide you a starting point for your own yearly budget. This template is designed to cover typical marketing video productions including on-location...
budgetingBusiness Strategy
Ian Servin
Ian ServinJun 6, 2017
Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017
This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from...
Business StrategyContent Marketing
Ian Servin
Ian ServinMar 16, 2017
The Super Secret Filmcast: Value Add to the Client
From an appearance of DoP's Evan Bourcier's podcast: In this episode we talk about building strong client relationships, getting hired, managing projects, and many many other things.. See more episodes at the Super Secret Film Blog.
Business StrategyContent Marketing
Ian Servin
Ian ServinFeb 28, 2017
Podcast: The Drive 80 Show Season 1
https://www.youtube.com/watch?v=BA1vApcJOJA Show link: https://www.drive80.com/002-ian-servin/
Business StrategyContent Marketing
Ian Servin
Ian ServinJan 5, 2017
You Can’t Reach Your Audience without Understanding Them First
An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,...
Business StrategyContent Marketing
Ian Servin
Ian ServinOct 16, 2016
10 Reasons Why Retainers Work Better for the Agency and the Client
An excerpt from a post on the Wistia blog: Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of...
Business StrategyGuest writing

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