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Content Strategy

Articles and publications tagged Content Strategy across the Atmosphere.

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Ian Servin
Ian ServinJan 27, 2022
How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing...
Business StrategyContent Marketing
Ian Servin
Ian ServinOct 17, 2021
How to use video (strategically) for event marketing
Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.
Content MarketingContent strategy
Ian Servin
Ian ServinOct 1, 2018
Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don't think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That's no...
Business StrategyContent Marketing
Ian Servin
Ian ServinMay 5, 2018
Guarantee video marketing success with this pre-flight checklist
Everyone knоwѕ thаt vіdео sharing іѕ booming оn thе Internet. And аnуоnе whо spends any tіmе оn ѕосіаl networking ѕіtеѕ саn dесірhеr thе rеаl іmроrtаnсе оf video being noticed by thеіr tаrgеt audience. In thе аgе оf Intеrnеt mаrkеtіng, you ѕhоuld be aware оf video mаrkеtіng’ѕ reputation іn уоur buѕіnеѕѕ рrоmоtіоn. But іt dоеѕ nоt...
Content MarketingContent strategy
Ian Servin
Ian ServinMay 1, 2018
The Double Your Freelancing Podcast: Onboarding and Roadmapping Tailored Around Video
Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. See the full show notes at doubleyourfreelancing.com
Business StrategyContent Marketing
Ian Servin
Ian ServinApr 10, 2018
How to make your YouTube videos interactive
An excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it's designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just...
Content MarketingContent strategy
Ian Servin
Ian ServinJan 10, 2018
The Videostrategy Guide To Video Marketing KPIs
An excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to "make a viral video." These days, video makers have a better understanding of what metrics...
AnalyticsContent Marketing
Ian Servin
Ian ServinJan 3, 2018
How to build an analytics dashboard to measure your video’s success
An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it's also about measurement and optimization. Today I'm going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives...
AdvertisingCase Studies
Ian Servin
Ian ServinJun 6, 2017
Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017
This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from...
Business StrategyContent Marketing
Ian Servin
Ian ServinMar 16, 2017
The Super Secret Filmcast: Value Add to the Client
From an appearance of DoP's Evan Bourcier's podcast: In this episode we talk about building strong client relationships, getting hired, managing projects, and many many other things.. See more episodes at the Super Secret Film Blog.
Business StrategyContent Marketing
Ian Servin
Ian ServinFeb 28, 2017
Podcast: The Drive 80 Show Season 1
https://www.youtube.com/watch?v=BA1vApcJOJA Show link: https://www.drive80.com/002-ian-servin/
Business StrategyContent Marketing
Ian Servin
Ian ServinJan 5, 2017
You Can’t Reach Your Audience without Understanding Them First
An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,...
Business StrategyContent Marketing
Ian Servin
Ian ServinApr 19, 2016
Producing Video for Social Media: An Interview with Ian Servin
Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual...
Content MarketingContent strategy
Ian Servin
Ian ServinJun 15, 2015
Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015
My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian Servin
Content strategystorytelling

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