Tag

Guest Writing

Articles and publications tagged Guest Writing across the Atmosphere.

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Articles

Publications

Ian ServinDec 12, 2018

Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no...

Content Marketinglive streaming

Ian ServinJun 6, 2018

Control your entire lighting setup with an iPad

An excerpt from a post on the Videostrategy.org blog: Whether you're working in a studio or on location, controlling your lighting setup can be a pain. As your setups get more complex, it takes more time to tweak individual lights and even if you're working with a larger crew making final adjustments can eat up...

Camera gearDMX

Ian ServinMay 5, 2018

Guarantee video marketing success with this pre-flight checklist

Everyone knоwѕ thаt vіdео sharing іѕ booming оn thе Internet. And аnуоnе whо spends any tіmе оn ѕосіаl networking ѕіtеѕ саn dесірhеr thе rеаl іmроrtаnсе оf video being noticed by thеіr tаrgеt audience. In thе аgе оf Intеrnеt mаrkеtіng, you ѕhоuld be aware оf video mаrkеtіng’ѕ reputation іn уоur buѕіnеѕѕ рrоmоtіоn. But іt dоеѕ nоt...

Content MarketingContent strategy

Ian ServinApr 10, 2018

How to make your YouTube videos interactive

An excerpt from a post on the Videostrategy.org blog: YouTube is an attractive platform for video marketers. It has a massive built-in audience and it's designed to help viewers discover content. However, the allure of the platform is hampered by the fact that ultimately YouTube is designed to keep viewers watching any video, not just...

Content MarketingContent strategy

Ian ServinApr 8, 2018

FAQ: How we built our own server for shared storage on the (relatively) cheap

An excerpt from a post on the Videostrategy.org blog: Earlier this year I set up our own server as a shared storage testbed. Since we got it up and running, I've been asked a lot of questions about it so I put together this quick guide that covers just about everything about it from the...

Business Strategyworkflow

Ian ServinMar 15, 2018

How to build a yearly video marketing budget

An excerpt from a post on the Videostrategy.org blog: Putting together a comprehensive video budget is a daunting, but important, task. In this guide, I'm going to run through my own template to provide you a starting point for your own yearly budget. This template is designed to cover typical marketing video productions including on-location...

budgetingBusiness Strategy

Ian ServinMar 1, 2018

The guide to stress-free client revisions

An excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren't sure when things will be delivered or if what they're looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who's supposed to give feedback or what revisions are within...

approvalsclient relationships

Ian ServinJan 10, 2018

The Videostrategy Guide To Video Marketing KPIs

An excerpt from a post on the Videostrategy.org blog: For the longest time, everyone was obsessed with view count. Clients were focused on making that number as big as possible and every video maker was fielding requests asking them to "make a viral video." These days, video makers have a better understanding of what metrics...

AnalyticsContent Marketing

Ian ServinJan 3, 2018

How to build an analytics dashboard to measure your video’s success

An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it's also about measurement and optimization. Today I'm going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives...

AdvertisingCase Studies

Ian ServinJan 5, 2017

You Can’t Reach Your Audience without Understanding Them First

An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,...

Business StrategyContent Marketing

Ian ServinOct 16, 2016

10 Reasons Why Retainers Work Better for the Agency and the Client

An excerpt from a post on the Wistia blog: Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of...

Business StrategyGuest writing

Ian ServinJun 22, 2016

6 Best Practices for Effectively Communicating with a Video Marketing Client

An excerpt from a guest post for Wistia: There are a million little details that go into doing video marketing for your clients. To keep all of the pieces in place and your client informed along the way, it’s important to set up a standardized workflow for interacting with your clients and producing your video...

Guest writingThe business of video

Ian ServinApr 19, 2016

Producing Video for Social Media: An Interview with Ian Servin

Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual...

Content MarketingContent strategy

Ian ServinJan 1, 2015

Speaker info: Bio and inquiries

Looking for an experienced speaker to talk about video? Let's talk! I like giving workshops and presentations focused on connecting business objectives to video and how to show video ROI. I love helping creatives understand how to work best with businesses and vice versa.Over the years, I've worked on projects big and small from national...

Guest writingSpeaking events

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