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Production
Articles and publications tagged Production across the Atmosphere.
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ver.ooo
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Jul 17, 2026
Overtone: Sound and Vision
Autonomous generative art on ATProto
1
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production
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art
ver.ooo
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Jul 14, 2026
Files and Ritual
An interview with Ver, conducted and edited by Claude Bigbooté.
1
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production
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agents
ver.ooo
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Jul 11, 2026
The Atmospheric Verbasizer
Bowie’s Verbasizer for the ATProto network
1
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production
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art
ver.ooo
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Jul 11, 2026
1. Outside
On production.
3
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production
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art
PM
Priceless Misc
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Aug 13, 2025
The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos
Strategy decks get approved then tossed over a wall. Here's how overlapping strategy, creative, and production from day one makes work sharper and faster.
strategy
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creative
PM
Priceless Misc
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Jul 14, 2025
Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.
video
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budget
PM
Priceless Misc
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Jul 7, 2025
Behind the Scenes: Our 7-Day Clemson NIL Challenge
How we delivered broadcast-quality NIL video content for Clemson athletes in just seven days, from 5 AM field shoots to parallel production workflows.
nil
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clemson
PM
Priceless Misc
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Jul 2, 2025
Your Story Is Probably Good Enough, Your Execution Isn't
Most brands already have a compelling story. The gap between modest and exceptional video ROI comes down to production execution and craftsmanship.
storytelling
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production
PM
Priceless Misc
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Jun 7, 2024
Who's Who on a Commercial Set: Essential Crew Roles
A complete guide to every crew role on a commercial video set, from director and DP to grips, gaffers, and production assistants.
production
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crew
PM
Priceless Misc
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Jun 4, 2024
Video 101: Your Guide to Mastering Video Production
A beginner-friendly walkthrough of the three stages of video production: pre-production, production, and post-production.
video
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production
PM
Priceless Misc
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Jun 4, 2024
Taking The Machine Out of The Man
AI is reshaping video production workflows -- from instant audio cleanup to auto-reframing. Here's how to leverage it without losing the human touch.
ai
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video
Tedium: The Dull Side of the Internet
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Feb 4, 2023
One Song, Many Writers
How modern songwriting evolved into a game of aggressive credit—even for the people who didn’t technically do the composing.
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songwriting
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writing
Ian Servin
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Jan 27, 2022
How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing...
1
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Business Strategy
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Content Marketing
Ian Servin
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Nov 13, 2021
Wave Link – First Time Setup for macOS
Howdy, some quick context up top: this is a setup guide for the Elgato Wave Link software. Unfortunately, right now Elgato is missing a lot of Mac-specific documentation and it's caused some frustration for me so I wrote this up based on their existing Windows articles. I hope it helps other Mac users using Elgato's...
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Audio for video
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live streaming
Ian Servin
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Oct 17, 2021
How to use video (strategically) for event marketing
Video can help amplify your event beyond the four walls of the venue. From capturing the content of the event to capturing the feeling of the event, video is an invaluable part of a modern event marketing strategy.
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Content Marketing
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Content strategy
Ian Servin
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Apr 16, 2019
Mohawk trail drone trip
I took a short road trip to western Massachusetts with my buddy Andy. He brought his GoPro Karma drone. I brought my personal camera rig.
production
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Personal updates
Ian Servin
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Dec 12, 2018
The ultimate live streaming checklist
Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live streaming experience, the process can seem a little daunting — especially if you’ve ever witnessed any live streams gone wrong. I mean, no...
1
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Content Marketing
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live streaming
Ian Servin
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Oct 1, 2018
Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don't think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That's no...
1
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Business Strategy
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Content Marketing
Ian Servin
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Jul 2, 2018
My professional sound setup for live streaming with Twitch and OBS
I'm a lifelong avgeek and as I'm learning to fly for real, I use my home simulator as a really useful training tool. Occasionally I'll stream my flights, and because I have a production background I really wanted to have a proper audio workflow. The following setup is exactly what I use to send audio...
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Audio for video
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live streaming
Ian Servin
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Jun 6, 2018
Control your entire lighting setup with an iPad
An excerpt from a post on the Videostrategy.org blog: Whether you're working in a studio or on location, controlling your lighting setup can be a pain. As your setups get more complex, it takes more time to tweak individual lights and even if you're working with a larger crew making final adjustments can eat up...
Camera gear
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DMX
Ian Servin
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Mar 16, 2017
The Super Secret Filmcast: Value Add to the Client
From an appearance of DoP's Evan Bourcier's podcast: In this episode we talk about building strong client relationships, getting hired, managing projects, and many many other things.. See more episodes at the Super Secret Film Blog.
1
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Business Strategy
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Content Marketing
Ian Servin
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Apr 19, 2016
Producing Video for Social Media: An Interview with Ian Servin
Wistia: What are some qualities of an effective social video? Ian: Everyone’s feed these days is inundated with visual media vying for attention, so the key is to stand out. Especially in a video’s opening, you have to really quickly establish why someone should stop scrolling and pay attention to your video. As a visual...
Content Marketing
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Content strategy
Anil Dash
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Oct 28, 2002
I Will, Actually, Always Love You
Speaking of mental illness, I am, right now, listening to a dance remix of Whitney Houston’s version of "I Will Always Love You". It’s not merely one of those thump-thump-thump house mixes, it’s got the whole snyths and building drums and oh-the-drama all out production that truly separates a…
production
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film
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