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The Business Of Video

Articles and publications tagged The Business Of Video across the Atmosphere.

8articles1publication
Ian Servin
Ian ServinAug 27, 2019
Why your video team needs Retrospectives (and how to run them)
To start, a quick disclaimer. Retrospectives are an Agile thing and while I've worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big...
1
Business StrategyContent Marketing
Ian Servin
Ian ServinOct 1, 2018
Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don't think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That's no...
Business StrategyContent Marketing
Ian Servin
Ian ServinMar 1, 2018
The guide to stress-free client revisions
An excerpt from a post on the Videostrategy.org blog: Post-production can get confusing (and frustrating). Clients aren't sure when things will be delivered or if what they're looking at is supposed to be a polished draft or just a rough cut. Creatives are confused about who's supposed to give feedback or what revisions are within...
1
approvalsclient relationships
Ian Servin
Ian ServinJan 3, 2018
How to build an analytics dashboard to measure your video’s success
An excerpt from a post on the Videostrategy.org blog: Strategy is more than just executing a smart gameplan, it's also about measurement and optimization. Today I'm going to break down a small internal sales project at Animus and show how we designed a dashboard using Medialytics to keep the team informed. This simple tool gives...
AdvertisingCase Studies
Ian Servin
Ian ServinMar 16, 2017
The Super Secret Filmcast: Value Add to the Client
From an appearance of DoP's Evan Bourcier's podcast: In this episode we talk about building strong client relationships, getting hired, managing projects, and many many other things.. See more episodes at the Super Secret Film Blog.
1
Business StrategyContent Marketing
Ian Servin
Ian ServinFeb 28, 2017
Podcast: The Drive 80 Show Season 1
https://www.youtube.com/watch?v=BA1vApcJOJA Show link: https://www.drive80.com/002-ian-servin/
1
Business StrategyContent Marketing
Ian Servin
Ian ServinOct 16, 2016
10 Reasons Why Retainers Work Better for the Agency and the Client
An excerpt from a post on the Wistia blog: Over the last year, my business changed dramatically – I shifted away from one-off projects and began focusing on longer-term contracts. With one-off engagements, I was always pitching clients and seeking out the next shoot. Building pitch decks and negotiating contracts ate up a lot of...
1
Business StrategyGuest writing
Ian Servin
Ian ServinJun 22, 2016
6 Best Practices for Effectively Communicating with a Video Marketing Client
An excerpt from a guest post for Wistia: There are a million little details that go into doing video marketing for your clients. To keep all of the pieces in place and your client informed along the way, it’s important to set up a standardized workflow for interacting with your clients and producing your video...
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Guest writingThe business of video

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