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Video Roi

Articles and publications tagged Video Roi across the Atmosphere.

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Ian Servin
Ian ServinJan 27, 2022
How to use video (strategically) for case studies
Case studies are often viewed as siloed deliverables, one-off projects that result in one or two high value deliverables. While in some cases, that may be acceptable, the reality is a single production opportunity can do so much more. In fact, video case studies can form the foundation of an entire content marketing strategy, providing...
1
Business StrategyContent Marketing
Ian Servin
Ian ServinAug 27, 2019
Why your video team needs Retrospectives (and how to run them)
To start, a quick disclaimer. Retrospectives are an Agile thing and while I've worked at places that used bits and pieces of Agile, I am far from an expert. This write up is for noobs like me looking for a way to learn from their mistakes rather than repeat them. So, you wrapped a big...
Business StrategyContent Marketing
Ian Servin
Ian ServinOct 1, 2018
Inbound Video and the Death of Impersonal Marketing – Digital Summit/Revolve Conference 2018
Every marketer knows doing things “the old fashioned way” is unsustainable yet most people still don't think this same way about video. Agencies and brands alike keep getting stuck viewing video through the lens of the “deliverable,” meaning a snappy 15 or 30 second spot that you make once, then syndicate across platforms. That's no...
1
Business StrategyContent Marketing
Ian Servin
Ian ServinJun 6, 2017
Going from Video Marketing Vendor to Strategic Partner – Wistiafest 2017
This is my workshop from Wistiafest 2017. In this talk, I run through the my philosophy on modern video marketing from coming up with awesome ideas to selling them to clients, to actually bringing them to life. We cover a lot of ground. Video Marketing 101: Tactics to go from vendor to marketing partner from...
Business StrategyContent Marketing
Ian Servin
Ian ServinJan 5, 2017
You Can’t Reach Your Audience without Understanding Them First
An excerpt from a post on the Wistia blog: Making engaging video is all about communication, and if you can’t empathize with your audience, it’s really hard to communicate effectively with them. When it comes to producing videos for clients, understanding the audience is key. Your client’s audience should determine the tone of the videos,...
Business StrategyContent Marketing
Ian Servin
Ian ServinJun 15, 2015
Commercial Video: Balancing Strategy and Emotion – Wistiafest 2015
My presentation from Wistiafest 2015. I covered how marketing strategy and storytelling intersect to create awesome business video that still feels human. Commercial Video: Balancing Strategy and Emotion from Ian Servin
Content strategystorytelling

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