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Branding
Articles and publications tagged Branding across the Atmosphere.
26
articles
9
publications
Articles
Publications
The Emu Café Social
·
Jul 2, 2026
World Cup De-Branding
I have never been a soccer person, so this year's World Cup has not registered much on me beyond seeing an unusual number of foreign national team soccer jerseys on some days (despite the best efforts of the New York City and State governments to pretend that it is taking place in New York and...
branding
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fifa
We Can Just Do Things
·
May 15, 2026
The Atmosphere needs a front door
The Atmosphere needs a distinct brand identify, better tools for builders, a new UX for users, and a small empowered group willing to build it all.
22
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atmosphere
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user experience
ewan's devlog
·
Apr 26, 2026
SocialSync Branding
socialsync
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branding
Chunky Guys blog
·
Apr 11, 2026
The Chunky Guys cap: a brief history
How a small run of baseball caps became a minor legend, and why we're finally opening a shop.
Chunky Guys
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Bear Community
PM
Priceless Misc
·
Jul 28, 2025
The Curation Comeback: Why Human Taste Beats Algorithms Every Time
Algorithms manufacture mediocrity. As AI makes polished content cheap, authentic human taste becomes your only unfair advantage.
algorithms
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curation
PM
Priceless Misc
·
Jul 2, 2025
Your Story Is Probably Good Enough, Your Execution Isn't
Most brands already have a compelling story. The gap between modest and exceptional video ROI comes down to production execution and craftsmanship.
storytelling
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production
Tedium: The Dull Side of the Internet
·
Jun 7, 2025
Let The Fans Have It
A YouTuber makes an interesting pitch for the legendary Commodore brand: Instead of letting it die on the vine, make the brand accessible to the community for cheap.
commodore 64
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commodore
Tedium: The Dull Side of the Internet
·
Jan 7, 2025
Tic-Tac-D’Oh
Dell decides to rebrand its machines along a 3x3 grid—and ditches a number of popular product lines along the way. (Was it worth it?)
dell
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dell rebrand
Daniel Freytag
·
May 2, 2024
Re: Europe's future – eu/acc
The EU needs a clear vision for the future, focusing on sustainability and quality of life, rather than just growth and GDP.
Europe
·
eu/acc
Tedium: The Dull Side of the Internet
·
Jul 6, 2022
No Hiding These Logos
How Intel turned the PC industry into its collective co-op marketing partner through a strong sticker game, an idea Microsoft used to push Windows sales.
stickers
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marketing
Tedium: The Dull Side of the Internet
·
Aug 27, 2021
Renamin’ Cajuns
How a somewhat obscure Louisiana university got a gradual name upgrade in the eyes of state law—and of college football (of course).
football
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louisiana
Tedium: The Dull Side of the Internet
·
Aug 25, 2020
Thirsty? Oh Yeah!
Kool-Aid is a delicious drink with a fascinating story that extends beyond branding. Here’s how the powdered drink mix (and its mascot) came to define drinks.
kool-aid
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mixes
Tedium: The Dull Side of the Internet
·
Mar 23, 2020
Hydrogenated Marketing
How Crisco, which avoided naming its primary ingredient in ads, toppled lard more than a century ago—and made Americans believers in industrial food.
marketing
·
oil
Tedium: The Dull Side of the Internet
·
Feb 11, 2020
Feelin’ 7UP
The marketing history of America’s favorite lemon-lime soda, 7UP, proves that sometimes reality is stranger than fiction.
soda
·
7-up
Creative Works
·
Jan 1, 2019
Assisted Billing
Branding, direct mail, and marketing for Fusion Web Clinic's new revenue-cycle service — a campaign built around a reimagined CMS-1500 claim form that turned 320 mailers into 6 new customers.
design
·
branding
Tedium: The Dull Side of the Internet
·
Sep 20, 2018
Giving Candy A Bad Name
The surprisingly true story of Ayds, a diet suppressant candy that was incredibly successful until its name became forever associated with something else.
branding
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candy
Tedium: The Dull Side of the Internet
·
Aug 16, 2018
The Ballad of Yo! Noid
In the '80s and '90s, advertisers got the idea to market products to kids through video games. The games aren't half-bad (mostly), but they're still ads.
video games
·
nintendo
Creative Works
·
Jan 1, 2018
Fusion Web Clinic
As Creative Specialist for Fusion Web Clinic, I refreshed the company's logo and visual identity and built the style guides, templates, and training that made its marketing collateral look professional.
design
·
branding
Tedium: The Dull Side of the Internet
·
Dec 27, 2016
The Many Lives of Packard Bell
When it was a radio-maker, Packard Bell had a reputation for quality products. When a PC clone startup bought the name, that reputation fell apart—fast.
branding
·
marketing
Tedium: The Dull Side of the Internet
·
May 10, 2016
America The Processed
One of the broadest possible geographic terms is, for now, the new name of Budweiser. Does Budweiser deserve \"America,\" and if not, what does?
beer
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america
Guido X Jansen
·
Dec 17, 2015
Combining personal & business online: 5 guidelines/tips.
>-
Branding
Tedium: The Dull Side of the Internet
·
Oct 22, 2015
Generic Internet Article
Private labels are a common strategy retailers use to keep profits in house, but fortunately for everyone, house brands are a lot less boring these days.
branding
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retail
Tedium: The Dull Side of the Internet
·
May 21, 2015
The Invention Of News
The field of public relations is still built on a single foundational tool—the press release. Why do we still use them? Well, for the companies, they work.
branding
·
media
Tedium: The Dull Side of the Internet
·
Apr 14, 2015
Forget Rand Paul, Let's Talk Paul Rand
Paul Rand, the graphic designer, has a Rand Paul problem: The headline-chewing politician is hiding the famed designer's legacy on Google. Here's why.
politics
·
branding
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