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Futures
Articles and publications tagged Futures across the Atmosphere.
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Weird and Deadly Interesting
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Sep 14, 2026
p(dolphin) Risk of AI | Weekstarter 38-2026
Weekstarter is here. Come and get your weekly updates, links, recommendations, and learn about my new AI risk metric.
AI
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bonobo
gordonbrander.com
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Aug 1, 2026
3 Horizons
From Three Horizons, The Patterning of Hope , by Bill Sharpe Horizon 1: The status quo. The current, dominant business or system, which should be maintained and improved. Horizon 2: The transition zone. The contested space where innovations are…
futures
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pattern
gordonbrander.com
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Oct 28, 2025
VUCA
We live in a networked world, a world governed by asymmetry, feedback loops , and power laws . The US Army and Navy War College has an acronym for this kind of world: VUCA . Volatile Uncertain Complex Ambiguous
futures
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strategy
gordonbrander.com
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Oct 28, 2025
Cross-impact analysis
Used in the analysis and deciding phase of scenario planning . Cross-impact analysis (CIA) is a foresight methodology to map interrelationships between a set of scenarios/trends/factors to assess their potential combined impact. It uses a matrix to…
futures
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strategy
gordonbrander.com
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Aug 19, 2025
TAIDA
The TAIDA method of scenario planning breaks the research process into five phases: Tracking: trace and describe changes that affect the focal question. Analyzing: analyze changes and generate scenarios. Imaging: gathering insights about plausible…
futures
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tool
gordonbrander.com
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Dec 9, 2024
Better to be surprised by a simulation
It’s better to be surprised by simulation than blindsided by reality. ( Stuart Candy )
futures
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quote
gordonbrander.com
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Nov 26, 2019
Science is the only news
Science is the only news. When you scan a news portal or magazine, all the human interest stuff is the same old he-said-she-said, the politics and economics the same cyclical dramas, the fashions a pathetic illusion of newness; even the technology…
fundamental-needs
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futures
gordonbrander.com
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Apr 24, 2019
The book will kill the edifice
Architecture is the great book of humanity, the principal expression of man in his different stages of development, either as a force or as an intelligence. When the mass of reminiscences of the human race became so heavy and so confused that…
architecture
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futures
gordonbrander.com
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Mar 28, 2019
Amara's Law
We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. Why? According to Clark's 3 laws , failure of nerve and failure of imagination.
futures
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strategy
gordonbrander.com
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Oct 8, 2018
Lindy effect
The Lindy Effect posits that the lifespan of an idea is about 2x as long as it is old. If the story of Beowulf has been told for about 1000 years, we can expect it to be told for 1000 more. Unlike mortals and machines, ideas don't wear out with…
futures
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strategy
gordonbrander.com
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Sep 16, 2018
Cities are like compost heaps
Cities are like compost heaps — just layers and layers of stuff. In cities, the past and the present and the future can all be totally adjacent. — William Gibson And also: Cities look to me to be our most characteristic technology. We didn’t really…
architecture
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futures
gordonbrander.com
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Sep 3, 2018
Scenario planning
Scenario planning is a way of thinking about the future. It's not about predicting, but about imagining more effectively. The basic idea is this: When we talk about "the future" we naturally imagine a linear extrapolation from the…
futures
gordonbrander.com
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Feb 19, 2018
Conformability
Looking through the lens of conformability means looking at what isn't changing, and asking how you can tailor your product/service/technology to conform to that landscape. What changes slowly? Our fundamental needs — food, water, shelter, energy.…
futures
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strategy
gordonbrander.com
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Jan 28, 2018
Cities outlive civilizations
Cities outlive civilizations. Other things that outlive civilizations: Technologies. Nothing gets un-invented once invented. Some ideas Some religions Books Some buildings (mostly religious or monumental) Roads, wells, bridges and infrastructure…
futures
gordonbrander.com
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Jan 28, 2018
Clark's 3 laws
Arthur C Clarke's three laws of forecasting: When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong. The only way of…
futures
gordonbrander.com
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Jan 28, 2018
Pace layers
Pace layers are a model for thinking about change, developed by Stewart Brand . Each layer acts as a platform for the layer above it, and moves more slowly, else it wouldn't act as a platform. When exploring a problem space, ask What is changing…
design
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futures
gordonbrander.com
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Jan 14, 2018
Aurora
An ecological novel disguised as hard sci-fi.
anthropocene
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book
gordonbrander.com
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Jan 10, 2018
Thing from the Future
Thing from the Future is a deck of cards for scenario planning . It's a game about peeking into a future and pulling objects from that future into the present. Cards come in 4 flavors: Arc cards describe a future trajectory (grow / collapse /…
book
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design
gordonbrander.com
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Oct 26, 2016
Networked things
Tesla recently announced self-driving as an add-on feature for future models. Buried in the legal jargon is this: You're not allowed to use your self-driving Tesla "for revenue purposes" . Who owns this car? On Oct 21, 2016 a massive…
engineering
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futures
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