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Casey ONeill
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Casey ONeill

@cponeill.com
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Persuasion is the appeal to interest and emotion rather than the intellect. ✍️ Writing: https://www.cponeill.com

The Narrative Merchant
The Narrative MerchantMar 2, 2026
Why Do We Forget So Much When the Internet Remembers Everything?
Social media makes it hard to forget and AI can suffer from "context decay", leading to worse reasoning and answers. What can we do about it?
writing
The Narrative Merchant
The Narrative MerchantFeb 14, 2026
When We Live In Our Memories
A personal essay written on a recent trip to the coast. No edits; pure scratch.
Personal Essaywriting
The Narrative Merchant
The Narrative MerchantFeb 7, 2026
How Powerful Narratives Shape Our Reality Using Polarizing Triggers. Should You Fight Back?
Content was once king. Now distribution and audience rule. People with the biggest audience are now incentivized to distribute their narrative to anyone willing to buy it.
narrative controlnarrative / story driven
The Narrative Merchant
The Narrative MerchantJan 24, 2026
How These 3 Powerful Economic Ideas Nudged My Career In A Better Direction!
Why Switching Costs, Loss Aversion, and the Sunk Cost Fallacy can hold back your career and how to push past them.
writingeconomics
The Narrative Merchant
The Narrative MerchantJan 12, 2026
Why Finding Your Edge Should Be a Top Priority!
Do you know what your edge is? Do you know how to discover it? Your edge is what sets you apart from the competition.
writing
The Narrative Merchant
The Narrative MerchantNov 25, 2025
The ONE IDEA All Successful Creators Must Master to Build Their Business, Create Great Content, and Grow an Audience!
Art matters. But art you can't sell will never be seen by anybody. So how do you strike the right balance?
writing
The Narrative Merchant
The Narrative MerchantNov 11, 2025
How Intention Can Create Remarkable Focus in Your Work
The choice of what not to do is as important as the choice of what to do.
writing
The Narrative Merchant
The Narrative MerchantOct 29, 2025
How Narrative Merchants Set The Price of Attention
Why buying attention is a luxury few can afford and how social media is the battleground for narrative dominance.
writing
The Narrative Merchant
The Narrative MerchantOct 23, 2025
We Need to Talk About Social Media Catfights. It Might Screw Your Brand.
Why Liquid Death should re-brand to Illiquid Death and how social media catfights can spiral out of control.
writing
The Narrative Merchant
The Narrative MerchantOct 13, 2025
Curated Experiences
Curating experiences will be the next value driver.
writing
The Narrative Merchant
The Narrative MerchantOct 4, 2025
Meandering Days
Random thoughts while working a day job you are not happy about doing. Wrote this after several people played the "main character" card too hard. How does the world function when we all think we are the main character?
writing
The Narrative Merchant
The Narrative MerchantSep 4, 2025
The Creation and Capture of Value
How businesses create and capture value through every form of work, not just the final product.
writing