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Priceless MiscAug 13, 2025
The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos
Strategy decks get approved then tossed over a wall. Here's how overlapping strategy, creative, and production from day one makes work sharper and faster.
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Priceless MiscJul 28, 2025
The Curation Comeback: Why Human Taste Beats Algorithms Every Time
Algorithms manufacture mediocrity. As AI makes polished content cheap, authentic human taste becomes your only unfair advantage.
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Priceless MiscJul 21, 2025
The Unfakeable Factor: Why College Athletes Are the Only Influencers Who'll Survive the AI Takeover
Deepfakes and bots are eroding digital trust. College athletes offer verifiable, irreplaceable authenticity that AI cannot copy.
nilathletes
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Priceless MiscJul 14, 2025
Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.
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Priceless MiscJul 7, 2025
Behind the Scenes: Our 7-Day Clemson NIL Challenge
How we delivered broadcast-quality NIL video content for Clemson athletes in just seven days, from 5 AM field shoots to parallel production workflows.
nilclemson
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Priceless MiscJul 2, 2025
Your Story Is Probably Good Enough, Your Execution Isn't
Most brands already have a compelling story. The gap between modest and exceptional video ROI comes down to production execution and craftsmanship.
storytellingproduction
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Priceless MiscJun 7, 2024
Who's Who on a Commercial Set: Essential Crew Roles
A complete guide to every crew role on a commercial video set, from director and DP to grips, gaffers, and production assistants.
productioncrew
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Priceless MiscJun 7, 2024
Under Pressure: Creating Impactful Short-Form Content in a Fast-Paced World
From Bohemian Rhapsody to sneezing pandas -- why short-form video wins and three strategies to capture attention in fifteen seconds.
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Priceless MiscJun 4, 2024
Video 101: Your Guide to Mastering Video Production
A beginner-friendly walkthrough of the three stages of video production: pre-production, production, and post-production.
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Priceless MiscJun 4, 2024
Taking The Machine Out of The Man
AI is reshaping video production workflows -- from instant audio cleanup to auto-reframing. Here's how to leverage it without losing the human touch.
aivideo