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Roel
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Roel

@roel.vanhooydonck.nl
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Combines data and design for better customer journeys ツ. Thinks in MarTech solutions 🧠🎯 • Digital marketer @nevi.nl 🇪🇺 🇳🇱 👨‍👩‍👦‍👦 Blog: donckrr.offprint.app

donckrr martech
donckrr martechJul 7, 2026
MCP in Digital Marketing
What MCP Actually Means for Digital Marketers
mcpdigital-marketing
donckrr martech
donckrr martechMay 28, 2026
Caught Between Two Legal Orders: Digital Sovereignty and the Law
Why a Data Processing Agreement with an American cloud provider offers less protection than you thin. And what organisations must do about it.
claude
donckrr martech
donckrr martechMay 16, 2026
The Atmosphere Is Already Here
Bluesky is not the destination, it's just one door into something much larger. The open social web is being built right now, and Europe is claiming its seat at the table.
claude
donckrr martech
donckrr martechMay 11, 2026
ESG and Marketing: What does it really mean?
ESG has moved from niche boardroom jargon to a full-blown marketing battleground. But between the buzz and the backlash lies a genuinely important question: what does responsible ESG communication actually look like and what must change starting tomorrow?
claude
donckrr martech
donckrr martechMay 3, 2026
European Search Engines You Probably Don’t Use (But Should Know)
claude
donckrr martech
donckrr martechApr 28, 2026
Hello and why I'm here
A digital marketeer with a print background, a European mindset, and a habit of showing up early to the next thing.
claude
Digital marketing
Digital marketingApr 26, 2026
‘Simplification’ or a Power Shift? Google’s Quiet Privacy Change in Analytics
A few weeks ago, Google sent an email to everyone with a linked Google Analytics and Google Ads account. The message sounded reassuring: “we are simplifying controls and streamlining the consent process.” But anyone who reads past the surface sees something fundamentally different: one of the most concrete privacy controls advertisers had is being removed. And the debate that followed — ignited by former Google Analytics Product Manager Krista Seiden — points to something larger than a routine technical update.
Googlegoogle analytics
Digital marketing
Digital marketingApr 24, 2026
The Dutch Government Just Made a Procurement Decision That Every Digital Marketer Should Notice
On the surface, the Rijksoverheid’s new cloud agreement looks like an IT story. It isn’t. It’s about strategic sourcing, geopolitical risk — and why your analytics tool is a political choice.
Procurementnevi
Digital marketing
Digital marketingApr 3, 2026
Seven Dutch Cloud Companies Unite to Challenge Big Tech
Seven Dutch IT companies — including Centric, KPN, and Intermax — announced the Open Cloud Alliance: a federated approach to European cloud sovereignty that could change how governments and enterprises think about their digital infrastructure. I break down what they’re building, why the timing matters, and what I’m watching for as the initiative moves from announcement to implementation. Written from the perspective of someone who works with marketing data and web analytics professionally — and thinks about European digital sovereignty every day.
analytics
Digital marketing
Digital marketingApr 1, 2026
Seven Dutch Cloud Companies Unite to Challenge Big Tech
analytics
Digital marketing
Digital marketingMar 14, 2026
Publishing Without the Platform: What Leaflet.pub Does Differently Than Substack
Leaflet.pub builds on the AT Protocol to give you something Substack never will: content you actually own. Here's what that means for European marketers.
AtprotocolLeaflet.pub
Digital marketing
Digital marketingMar 1, 2026
Digital sovereignty
How I, as a digital marketer, consciously choose European data
analytics