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IMP Marketing

@impmarketing.bsky.social
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We’re an eCommerce marketing agency with a revenue share model. We minimize risk, maximize commitment, and only succeed when you do.

IMP Marketing
IMP MarketingSep 24, 2026
How Revenue Share Marketing Agencies Help Shopify Brands Scale Faster in 2026
IMP Marketing
IMP MarketingSep 24, 2026
Revenue Share vs Profit Share: What Is the Difference?
Revenue Share Model
Revenue Share ModelSep 24, 2026
How Revenue Share Marketing Agencies Help Shopify Brands Scale Faster
Scaling a Shopify brand is rarely just about getting more traffic. As the business grows, founders often need to coordinate paid media, creative, email marketing, conversion optimization, promotions, store management, and performance analysis at the same time. That creates a new challenge: even when each function is handled by capable people, they may not be working toward the same business priority.
IMP Marketing
IMP MarketingSep 17, 2026
What Is Typically Evaluated Before a Revenue Share Agreement?
Revenue Share Model
Revenue Share ModelSep 17, 2026
What Is Typically Evaluated Before a Revenue Share Agreement?
A revenue share agreement usually does not begin with a discussion about percentages. Before deciding how revenue should be shared, both sides first need to understand whether the business is actually a good fit for this type of partnership. That means looking at where the company is today, where additional growth could realistically come from, and whether the founder and agency can work together effectively over time.
IMP Marketing
IMP MarketingSep 16, 2026
How Are Revenue Share Rates Typically Applied in Marketing Partnerships?
Revenue Share Model
Revenue Share ModelSep 16, 2026
How Revenue Share Rates Are Structured in Marketing Partnerships
Revenue share sounds simple until you look at how the percentage is actually applied. Two agencies can both quote a 10% revenue share rate and still create very different economics. One may apply that 10% to total revenue. Another may apply it only to incremental growth. A third may combine a smaller base fee with a lower variable percentage. So the real question is not just “What is the rate?”
IMP Marketing
IMP MarketingSep 11, 2026
How Founders Can Determine the Revenue Share Base for an Agency
Revenue Share Model
Revenue Share ModelSep 11, 2026
How Founders Can Determine the Right Revenue Share Base for an Agency
A revenue share agreement can look simple until both sides try to answer one important question: Which revenue should actually be included? Some partnerships calculate revenue share from the entire business. Others only apply it to selected product lines, traffic sources, or sales channels. There is no universal structure that works for every company. The right model depends on how the business operates, how clearly revenue can be measured, and how much control the agency has over the part of th...
IMP Marketing
IMP MarketingSep 10, 2026
Why Base Fees Are Still Needed in Revenue Share Agency Pricing Models
Revenue Share Model
Revenue Share ModelSep 10, 2026
Why Many Revenue Share Partnerships Still Need a Base Fee
A pure revenue share model can sound like the strongest possible form of alignment. The agency only earns when the business grows, while the founder avoids a meaningful upfront commitment. On paper, that seems ideal. But in practice, completely removing the base fee can create another problem: the partnership may become harder to sustain before meaningful growth appears.
IMP Marketing
IMP MarketingSep 8, 2026
What Happens If Revenue Does Not Grow With a Commission-Based Marketing Agency?