GetUp

What it is

A national progressive campaigning organisation running a Victorian campaign reported at $600,000 or more, aimed at stopping One Nation taking Labor-held seats. Its public campaigns include "Stop Victoria's fake party rort" on preference-harvesting micro-parties and a "Say no to One Nation" campaign; it recruited paid state-election organisers for Frankston, Cranbourne and Narre Warren South¹ .

Reflections

GetUp's own *Election Review 2018–19* is the strongest publicly available post-mortem by an Australian progressive campaign organisation. It found that polling miscalibration led GetUp to over-extend into six hard-right seats and concluded that with better data it "would have moderated our ambition"; that its persuasive calling met or exceeded international benchmarks for vote shift but "didn't have the scale to overcome the margin"; that **calling can shift votes, not narratives**, so voter contact works only where it swims with a resonant narrative; that doorknocking beats calling on volunteer confidence and community; and that A/B testing showed election-day scorecards "made no difference … in some it actually made the results worse"² .