Care — about your customers, about your employees, about your brand — with everything you’ve got. Erase any lines in the sand — don’t be afraid of what’s new or unfamiliar. Show up first to market whenever possible, early the rest of the time. Instill a culture of caring into your business by:

– Being self-aware

– Mentally committing to change

– Setting the tone through your words and actions

– Investing in your employees

– Hiring culturally compatible DNA, and spotting it within your existing team

– Being authentic — whether online or offline, say what you mean, and mean what you say

– Empowering your people to be forthright, creative, and generous

— The Thank You Economy by Gary Vaynerchuk