The Post-Streaming Playbook: Key Signals from Goldman Sachs' 2026 Music Report
For the past decade, the music industry has largely run on a single, unchallenged premise: maximize streaming volume at all costs and pray the algorithm smiles on you. Under this model, music was priced as background noise. A dedicated fan who listens to an album fifty times generated the same fraction of a cent as someone who fell asleep to a playlist. That consensus just cracked at the highest institutional level.culture·music
